RevOps & B2B Data Engineering

Data Insights & Tactical Guides

Battle-tested strategies for B2B CRM data enrichment, waterfall routing, cold email deliverability, and sales pipeline hygiene.

Featured Guide Salesforce & RevOps 5 min read • Sep 25, 2026

Salesforce 15 vs 18 Character IDs: Why Case Sensitivity Breaks Your VLOOKUPs and How to Fix It

Understand the critical difference between 15-character and 18-character Salesforce record IDs. Learn why Excel corrupts IDs and how to convert them in bulk.

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Enrichverx Salesforce Architecture Group
Certified Salesforce Technical Architects
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